Posted: 1 Dec 2016

Managing Director Peter Staveley
Managing Director Peter Staveley

Expanding firm will always put customer at heart of its business An expanding company that is continuing to invest in its offering, Trenton will never be too big to honour its founding principle of excellent customer service. The Trenton name is now associated with  main Nissan and Peugeot dealerships, providing a fantastic array of new and used cars for sale to cater for every kind of motorist. Delivering unrivalled customer service for more than 30 years in Hull and the East Riding, Trenton’s dedication to customer care continues to be paramount, with friendly and highly trained staff having the expertise to look after every motoring requirement across the Nissan and Peugeot ranges. From buying a new or quality used car, to organising servicing, MOTs or repairs, Trenton remains a tried and trusted name across the region. Peter Staveley, who has worked for Trenton for 26 years and was recently made managing director, said the company acquired a strong reputation early on for its dealings with customers. “We have expanded massively in the past two or three years, covering a couple of other regions, but we still want to reflect that small independent, family-run, customer- focused brand we had years ago,” said Mr Staveley. “We are looking at turnover growth of 20 per cent next year and major investment into projects and people – we are still growing – but one of the main reasons for our success is our appreciation of, and dedication towards our staff.

“This has become a very process-driven industry, but we are determined to keep this a people business. “

We want to create relationships with our customers, not invoice numbers – you remember the people who dealt with you. “It is one of the reasons we are reshaping the management structure. “Since being made MD, I have been able to escalate myself out of the business purely to give me time to go around my staff.” Mr Staveley said the rapid growth of the business – “in February, Priory Park and the Peugeot franchise were not even on the radar; on October 14, both were fully functioning” – had meant becoming distanced from the Trenton team. “We have the thick end of 80 staff working across group, so we are a big employer in the region,” he said. “You are only as good as your staff – we have the direction, they are the engine to take us there – and we want people who want careers with us, rather than just jobs. “We are looking to invest in staff and my ultimate aim is to have the best staff, who are the best paid. “Happy staff are productive staff. “One thing I would like to encourage for Trenton is to embrace other opportunities in other sectors that still mean that customer focus and quality. “It could be absolutely anything, so long as it reflects the Trenton ethos and enhances our image – a bit like the Virgin brand. “Cars will continue to be the main concern of the business, but I wouldn’t rule out any opportunity that helps to enhance the Trenton brand image right across the region. “We would never implement anything that could potentially affect repeat business, however.” The Trenton operation in Hull includes a main Nissan dealership in Anlaby High Road, a main Peugeot dealership in Witham, and a Peugeot sales outlet/Nissan used car centre at Priory Park, Hessle. The company also recently opened a £3.4m state-of-the-art Trenton Nissan Grimsby dealership and has plans to expand further into the region.  


Editorial provide by Hull Daily Mail Publications & photos by Richard Addison

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